If you’re like most marketers online then you probably know all the latest tactics, tricks and techniques. White Hat / Black Hat. You’ve studied everything from AdSense to the Zeigarnik Effect. You know the difference between your metrics and your mission statement and Mr. X. is a personal friend.

FFA, PPC, SEO, CTA, CTR and CPC are just a few of the three letter acronyms you have in your armoury – and you’re not afraid to use them.

You have learned single-handedly how to kill day jobs, slay gurus and perhaps become adept in the fine art of lepidopterology (The Study Of Butterflies).

You know every secret strategy, stealth tactic and dirty trick ever devised.

You’re a lean, mean marketing machine.

Primed, Pumped and Ready for Action …

Excellent!

So, where’s the M.O.N.E.Y ?

Everybody and their dog knows that one of the single most important components of any web sales page is the content, right? "Content is King!" is the common cry that I'm sure you've heard many times, if you've been working on the 'Net for more than five minutes, and indeed it is (after the headline, of course!).

However, there is one thing that is even more important than both content AND the headline ...